WEBINAR: Family Business Entrepreneurship

Alex Canter’s love of his family business and desire for change led to creating Ordermark where he raised $100+M and changed the restaurant industry. About the Event Alex Canter loves Canter’s Deli – the legendary Jewish Deli in Los Angeles that hosted dignitaries including Mick Jagger, Haim, and Guns & Roses. Known as “Mini Patrón,” or “El Patrón” which is little boss, Alex started waiting tables at age 13. After college, he returned to Canter’s and introduced POS and other innovations that didn’t always go well with the family members and employees. In 2015, Canter’s delivery business started to boom as they signed up for GrubHub, DoorDash, UberEATS, Postmates, delivery.com and more. Each company had its own proprietary software so there were nine separate tablets handling to-go orders in the kitchen. From this chaos, a new company was formed. Alex shares stories ranging from being a family-owned restaurant open 24/7 for the past 50-years to receiving a check for $100+M in venture meeting that lasted 25-minutes.  Afterwards, there will be a short Q&A session.